Why Search Engine Optimization (SEO) matters (and really matters for local NH based businesses!)

In today’s marketplace businesses should always be looking for the best ways to promote their website. Search engine optimization (SEO) is one of the biggest factors that affects the ranking and organic traffic of a website. Not being visible on Google is costing your company money. As the primary search engine used today, not being on page 1 in Google search results is the same as letting your potential customers go elsewhere. Does that sound like the right approach?

In order to rank higher in search engines like Google, Bing and Yahoo your website needs to be well optimized. A well optimized website will directly increase the visibility of your content, products and services, resulting in more dollars for your bottom line. While optimization may seem straight-forward, doing it the right way requires understanding how search engines work. The reasons to hire a NH SEO expert to optimize and help grow your online presence are numerous and worth looking into.

But why hire someone else? Well, a knowledgeable Local SEO expert can save you a lot of time and frustration. Search engine algorithms are complex and ever changing so keeping up on the latest best practices on how to rank your website requires time and studying. A local SEO expert need only to view the content of your website. After a thorough analysis and review of a completed local seo discovery form we can then discuss with you a solution tailored to your needs.

Another benefit of hiring a trusted local NH SEO expert is that we are a local small business too! We live, shop and play in NH so we are familiar with the area, demographics and offerings across the state. Whether it’s in Manchester, Concord, Portsmouth, Laconia or the entire Lakes Region, we know our way around. You want to work closely with a local seo expert so you will receive the best results. Frequent consultations are necessary in order for a consultant to understand your business and the audience you’re seeking.

With a clear vision of your target audience, we can perform website keyword marketing. A well optimized website can result in a positive growth in traffic from potential customers. Your website is your official representative online.  You need a local search engine optimization expert that can help you guide your customers to your website. A great product, service or even website means nothing if customers cannot find it online!

Choosing a local company can be more cost effective.

By hiring a local NH SEO expert, you receive a greater return on investment. Many businesses throw away thousands of dollars on online advertising in hopes someone clicks on a banner advertisement. With SEO, you are reaching a targeted audience, that is actively searching for your business. As local SEO experts, we know the best ways to optimize your website and ensure keyword ranking.

If your marketing budget is a concern, you may consider having local SEO work done on a contract basis. Instead of optimizing all of your website pages at once, we can work on improvements in stages. This will help you minimize the costs of marketing your website. Having your website professionally optimized will help you stand out amongst the online market competition, regards of their size.

How do you go about finding an SEO Expert?

There are many ways to locate a search engine optimization professional. It can be done through referrals from your friends or from online platforms like Facebook or LinkedIn. Once you find someone it is important to check their background experience and testimonials. Doing so will give you a clear indication as to their knowledge and success. Unfortunately, there are many who claim to be local SEO experts but lack sufficient knowledge and training to help rank your website. Hiring someone that is not well versed in search engine marketing best practices can actually do harm to your rankings in sites like Google. Over using certain tactics can be looked at as spammy or devious by the search engines (they are wicked smart!) and could result in your website being penalized. If this happens, your website could drop out of the search results all together!

As a consumer, while looking for a local New Hampshire (NH) SEO firm, you may have come across this page via the power of search engine optimization (SEO). We are the best local NH SEO Agency you will find online, anywhere. We pride ourselves on being more than just a search engine optimization firm, we are an expert search engine marketing firm and one of the top Digital Marketing firms in New England.

To get started, please fill out our discovery application to get a free 45 to 60 minute consultation. During this phone call, we will be able to discuss your current optimization status and map out a plan of how to take it to the next level. What do you have to lose (or rather let’s talk about how much you have to gain!)? Call us today and find out how we can help make your business grow. We look forward to hearing from you very soon.

Bill Trevor | NH SEO Expert

Stop Losing Customers to Your Competition!